In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads.
You don’t need to make any changes to your account in order to take advantage of them.
The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.
Here’s how the +1 button works:
Let’s say you own a Limo Hire Company in Manchester. Jason had a lovely ride in your hummer limo last summer. When Jason starts researching Limousines for his next trip to Manchester, he searches on Google while signed into his Google account and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.
When Jason’s friend Joanne plans her Limo Hire in Manchester , she signs in to her Google account, searches and also sees your ad – plus the personalised Joanne quotation that Jason +1’d it. Knowing that Jason recommends your Limo Hire Company helps Joanne decide which Limo Hire company to use in Manchester.
Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see.
By helping searchers see more personal, relevant ads, we believe you’ll see more qualified traffic.
You can also add the +1 button to your site to give your customers the opportunity to +1 your site after visiting it.