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What It Is

AdWords Express is different to the Adwords that has been around for a fair few years. Adwords works for some people, but can be very tricky to set up correctly and can become expensive quickly  if not managed correctly.
Ad Words Express is a new way to advertise on Google if your business is location specific and has only recently been launched in th UK. 
It’s a very clever system that looks for what the user has typed in there search and even knows where the user is searching from ensuring that your ad is only shown to people looking for what you have to offer.
Now you're advertising to an audience that's already interested in you.

How It Works

When people search your area for the products or services you provide ("flowers in Liverpool", or if they're already in Liverpool, just "flowers") an ad for your business will appear above or beside their search results. Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential customers.

Who It's For

AdWords Express is for local businesses looking for local customers. It's for business owners who want the benefits of a targeted online ad campaign without having to spend time managing it.

Avoid Guesswork

AdWords Express automatically estimates how many people will click your ad when you specify a budget, helping you make an informed decision on how much to spend. What you spend on your ad is completely up to you.

Pay Only For Success

Your ads are displayed next to Google search results free of charge. You're only charged when someone actually clicks your ad.

Do I Need an Office or Shop?

All you need is a postal address. If, for some reason, you'd like to hide your address (maybe you work at home or have a mobile business) we can easily make it private.

Do I Need a Website?

If you don't have a website, your ad will direct potential customers to your Google Places map page, which we (ConCom Website Design) can set up for you.
ConCom Website Design can set up a Google Places listing and an Express Adwords Campaign for less than £99 set up fee.
You can then dictate your monthly spend for your ads.

Success Story

We have trialled this for the last few weeks with a Limousine Company in Manchester and they have immediately fell in love with how easy it is to manage and maintain.
They can change the monthly spend themselves, change the wording of the ads themselves and start and pause ad’s very easily themselves to suit there business
They know that its quite hard to rent out there limos in the run up to christmas so have increased there monthly spend to £200.
On the 23rd of December they will pause there Ad’s until the new year.
In the new year they will change the content of there Add and probably reduce the monthly spend to around £100 a month.
There naturally busiest period is between April - June so will pause all ad’s during this period and restart them in the summer.
It’s the fact they can do all this easily and manage it themselves they have fallen in love with it.

Need help yourself, visit our website or contact me direct from the experts section

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The Internet is growing at an exceedingly high rate. This is as a result of the advancements in website technology as well as the great interests gained by reputable investors. As a result of this rise in popularity, the web has attracted great competition as businesses try to get a better hand over their opponents. To beat this, all that one needs to do is get a reliable website designer to help with there business website design.
However, this is not the end of the process; the main reason as to why most people do not attain the best in their website is due to the poor content presentation.

Importance of Gathering Content

There are many reasons why gathering content in the right order is important. To start with, it is important to understand that some of the web users prefer skimming rather than reading the whole content. This means that the content has to have subtitles and should be interesting to read. Most of the readers are impatient when it comes to reading the content and the best way to attain the desired goal is by presenting the content in a readable manner. This can be attained by considering a number of points.

Know the Goal

The first step to creating and gathering content that work for your benefit is by identifying the goal. The main reason as to why most people find few users/customers going through their website pages is due to lack of precise content that is aimed at a specific content. You need a goal before proceeding with the content creation for the best services in web design.
The goal has to be divided into steps. The steps will hence help the web designer (ConCom Web Design) to arrange the content in the right manner than meets the desired goal.

Know the Audience

The second thing that you need to do is to understand the target audience that the content is to go to. This could be the young generation, the IT specialists, students and among other audiences. The understanding of the audience helps in making the right priorities that will help attain the best results from the content. If the content is aimed at helping promote ones business, the content must include the contact information for the users to get back to you. In addition to that, if the audiences are lawyers, the content must contain the law terms that they best understand. The content has to reflect the target audience in every aspect for the best results.

Make a list

To get the best from the us at web design Cheshire, there has to be a list to govern the type of information that has to be included on the content. Knowing what to include on the content gives one the ability to choose the right areas of concentration to look at. The list should be generated from what one needs on the content as well as the type of business that one needs. This will help in meeting all the relevant criteria in a comprehensive manner.

Get an Outline

The last thing that has to be in place before handing over content to ConCom Web Design Cheshire is an outline. This will help the website designer to understand which content goes where and how. This will save a considerable amount of time and give a more reliable website.

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HR & Recruitment Website offers

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We have created this flyer, to go out to a CIPD meeting tonight.

Thanks to Bruce & Julie from Noble HR, they will be taking copies of this flyer with them to distribute.

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Call 0800 number free from your mobile phone

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Mobile Operators are charging you to call Freephone numbers

Why are we being charged to a call a Freephone number?

There's actually no reason as it's not really costing the Mobile Operator anything.

We're a bit tired of it, so were happy to promote a new service from TTNC. They have a new service that will allow you to call any Freephone number from your UK mobile and avoid the overpriced charges.

How can you avoid these charges?

Dial 01600 700 800, enter the freephone number you want to call and press the # key. Your call will then connect as normal.

This is completely free to use, there's no registering to use it and the call to our number will be treated as any other call you make to a UK landline, which means you won't have to pay for it; it'll just be included in the minutes you get from your Mobile Operator, or if you're on Pay As You Go, the call will be charged the same as any other landline call.

For more information about this service from TTNC, follow this link http://www.ttnc.co.uk/other-services/mobile-2-freephone/

 


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Planning Your Website

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What is your website about?

A nice simple question but one that will impact upon everything else you do. Even the biggest of sites can be summarised easily and ideally you can describe what your site is about in one simple sentence.

As you build your site you will be tempted by shiny new widgets or flashy graphics you stumble across which can easily lead to you going off topic or creating a confused site.

The answer to this question is essentially your mission statement and will help you to maintain focus throughout the development process.

Mission statement examples:

“Organize the world’s information and make it universally accessible and useful.” Google

“To provide a global trading platform where practically anyone can trade practically anything.” eBay

“To build a place where people can come to find and discover anything they might want to buy online.” Amazon

Segment, target & position

Segmenting your market

The categories below are not mutually exclusive and you can mix and match to your heart’s content...

  • Demographic: Age, gender, marital status, ethnicity, occupation...
  • Geographic: Country, County, city, town, size of population...
  • Behavioural: Benefits sought, Occasions (e.g. Christmas), usage rate, price sensitivity...
  • Psychographic: Interests, activities, opinions, attitudes...

 

Every market, no matter how small, has multiple segments with one or more unifying characteristics.
The art is to identify those you want to target and then position your site in such as way that they respond to it positively.

  • Tone of voice
  • Where you advertise
  • Navigation
  • Services offered
  • Prices
  • Products Sold
  • Method of Contact
  • Colours used
  • How you advertise
  • Your logo
  • Depth of content
  • Everything!

 

It is likely you will do a lot of this unconsciously and you don’t have to sit down and draw up a business plan General Motors would be proud of, but make sure you always keep your audience in the back of your mind whenever you make a decision.

Market research

Unless you are first to market you will be competing with other websites for people’s eyeballs and loyalty. To avoid reinventing the wheel take advantage of their hard work and have a look at what they have done and sign up to any newsletters / marketing emails they have.

  • How have they structured their website?
  • What tone of voice do they use?
  • What services / extras do they offer?
  • What can you do differently / better?
  • What are their product features / prices?
  • How do they promote themselves (new and existing visitors / customers)?

Note: This isn’t to suggest you should copy any design work or web copy just take inspiration from what is good and fill any gaps you see.

To see how active they are marketing themselves and gaining brand exposure use Google’s web search, news search and blog search. To find out which sites are linking to them use Yahoo’s site explorer http://siteexplorer.search.yahoo.com/

It is also worth looking at their meta-description and meta-keywords. Although they no longer influence the large search engines some sites still add them. From this you can see which keywords they deem to be most important and then use that information on your own site.

How to view a sites meta-description & keywords:

  • Go to their website
  • In your web browser click on ‘File’ > ‘Source’
  • The meta data is always in between the <head></head> tags online

 

Search results

Conduct a series of searches using your market’s core search terms:

Which sites are ranked highest organically?

Which sites are advertising using PPC?

Are any user feedback / comments ranked highly and what do they say?

Who are the big directories / forums / blogs in your market?

Forums, blogs & niche social networks

Have a look around the social media sites that cater for your target audience and see what people are saying about their current providers, both positive and negative (e.g. “I wish they gave me xyz as well” or “Mine has been so quick in responding to me”).
From this you can see where the gaps are and what people consider to be important.

Choosing a domain name & hosting

Picking a domain name

You’ll find a warehouse’s worth of content online offering advice and guidance about choosing a domain name, but to be frank it’s not that hard. The difficulty lies in finding one that is actually available!

A good domain name should be 3 things:

1. Easy to remember

2. Easy to type

3. Relevant to your service or brand

Ideally it should also still have the .com, co.uk & .net available to prevent you losing traffic and anyone cyber-squatting on one of the big three domain extensions in the UK.

You will find that a lot of descriptive domain names already have the .com taken and possibly the co.uk as well. An alternative to both options described above is to create a name that could not possibly have been taken and build your brand around that. Existing examples include Ning.com, Meebo.com & Flickr.com.

Shared or dedicated hosting?

If you want to start small and build your site or you have limited experience with managing a web hosting account choose shared hosting.
Most shared hosting packages will have more than enough space and traffic allowance to get you going with the added benefit of everything on the server being set up and ready for you (software, databases, email etc).
All you have to do is upload your site’s files and fill the databases with data.
If shared hosting is a rowing boat dedicated servers can be considered the battleship of hosting.
Technically way beyond Shared hosting dedicated servers are the preserve of large and/ or data intensive sites whose owners have an advanced knowledge of the technical/ back end aspects of running a site.
If you choose a hosting package today, that shouldn’t mean you are stuck with it unless you cancel. Your web host should offer a clear no-fuss upgrade path. You will be amazed at how many don’t so if you have ambitions of growth ask about this before you commit to them.

Structure & content

Draw a site map

One of the most frustrating experiences is to hand code your navigation’s menu and copy that across the entire site only to find you need to add another page and link. After updating all the menu’s you find yet another page is required and you have to go back through it all again (and again...).

A little bit of planning up front will become a major time save further down the line so before you dive in to coding your site sit down with a pen and a paper and draw out how each page links to the others. 6

Wire framing

Once you have done this the next step is to ‘wire frame’ your pages. Here you forgo any thoughts about the design (colour, icons, font formatting etc.) and piece together the basic layout and purpose of each page.

Following this process may seem a bit boring and tedious but because you have already visualised how the page elements sit together you can prevent any unnecessary (and painful) changes further down the line where you hit a brick wall and have to come back to start again.

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E Commerce Websites

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With the internet we have seen new and innovative ways of running and marketing a business. E Commerce has become one of the most crucial elements to come out of the internet as of yet. E Commerce websites are some of the most popular websites in the world, as well as the most lucrative. Electronic commerce is simply the process of running a business digitally, through the internet. This is opposed to the old model of owning a physical store or location for people to come to. Now customers can simply make purchases online and have the items shipped directly to their homes. It is easier, faster, and above all more convenient.

There are a lot of benefits to e commerce websites in Warrington that go above and beyond the basic ease and simplicity you see on the surface. For one, distance and time are no longer limiting factors in the way a business is run. The internet is operational 24/7 every day of the year. It doesn't close for holidays or weekends, and there are always customers in any part of the world browsing and looking for new goods or services. Overhead costs are much lower. There is no need to pay rent for a store, and you may not even need employees to run your e commerce websites in Warrington. As everything is processed electronically, there are very few mistakes due to human error. The process becomes entirely digitized and streamlined.

E commerce websites are the perfect source for niche items. There might be very few customers in a physical town like Warrington, but by putting it online you are making that product available to the billions of internet users in the world. Above all, e commerce is simply the cheapest and most cost effective method of running a business, hands down.

Not only beneficial for the seller, buyers have a lot to gain from purchasing from e commerce websites in Warrington. First of all there is a huge reduction in the waiting time needed for certain products. There are a lot more opportunities available and a much wider range of choices, allowing the buyer to really find what suits him, rather than having to settle for second best just because it's in stock. There is a lot of human error that comes into play with physical commerce locations. This can lead to long delays in purchase and invoice errors that are troublesome to sort out. With an e commerce website, this rarely happens.

There are two types of e commerce websites in Warrington that are showing up lately. There are physical businesses that are building a website as a digital extension of their current model, and there are businesses that are solely based in the digital world. Both types have their advantages, but for anybody who is looking to start up an e commerce website in Warrington, there is no reason to look for a physical location. Having an online business can draw just as much traffic as a normal business, it just depends how you market it.

 

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Joomla & CMS websites

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Content management systems make owning a website easier for individuals who aren't familiar with a lot of programming codes like html and javascript.

Joomla is one of the most useful and powerful CMS on the internet. Best of all, it is open source, which means anybody can take advantage of it without paying a penny

It is basically a content publishing system and framework for easily making highly interactive websites.

Joomla websites Warrington are easier to create and maintain than ever before.

Some of the interactive features afforded by Joomla include blogs, forums, online communities, and media outlets.

They are also a powerful tool used by many e commerce websites.

The word Joomla is actually derived from Swahili, and is a native word for “all together.”

The powerful Joomla interface is ideal for both high powered corporate websites as well as first time website owners who need a simple website with a small amount of effort. The CMS is easy to set up but looks professional enough for anybody to use.

All aspects of Joomla websites Warrington can be controled by the website owner, whether it's something simple like adding content or media or something more interactive like online payment processing and product catalogs.

Commercial CMS programs often offer different features for a range of prices, and lower budgets can only get a limited amount of options for their website. Joomla websites Warrington provide every element for the same low price: absolutely nothing!

There are over 6000 different elements and extensions that can be used with Joomla; most other commercial CMS systems offer less than 100. It really is the perfect CMS for anybody. There are currently more than 200,000 professional Joomla users in the world, from bloggers to business owners.

One of the big concerns with website owners is making their site SEO friendly, so that search engines can index and rank the site.

So is a CMS site search engine optimized? Absolutely.
First of all, the platform is set up to meet nearly all of the requirements for SEO, starting with light, efficient coding.

The layout of the HTML is formed in a way that makes it easy for search engine crawlers to index the site. The metakeywords in a Joomla website Warrington are able to be defined for the entire site or for individual pages, allowing you to get the most out of them.

Joomla is set up so that it is very easy to maintain. Once the CMS is running, anybody can manage the data, add content, or upload images and video with absolutely no technical knowledge.

As long as you can operate a word processor, you will have no problem with Joomla. When you add together all the benefits from owning a Joomla website Warrington and then factor in the fact that it is absolutely free, it doesn't take a rocket scientist to see the benefits of using such a powerful CMS.

It's easier than ever to give your website a sleek, professional look without a lot of technical knowledge or effort.

 

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Joomla Training Coming soon

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Joomla is an extremely popular content management system that is currently being used by millions of  website owners across the world. A content management system, or CMS, is a sort of template or framework for a website that makes it easier to use, especially for people who do not have a lot of technical knowledge. Joomla is an open source CMS, which means that there is no cost to use the platform. If you are new to Joomla, some Joomla training Warrington tips may come in handy.

First of all, Joomla is essentially a website that combines three factors: content, template, and software. All three of these are needed for an efficient, functional website. Content gets stored with the use of a database, which is easy to access for beginners thanks to Joomla's comprehensive database system. The template of a website is basically all the physical, visual features, such as background, colors, fonts, and overall layout. Joomla is the actual software that combines this layout or template with the content and provides the website that your visitors actually see.

Installing Joomla may differ depending on your hosting company. A lot of hosting companies these days provide an instant install for Joomla. You simply click one button and Joomla is installed automatically. If your web host doesn't offer an instant install option, you can instill install Joomla by copying the file that contains Joomla into the hosting account, creating a database for it, and then running the installation.
Once you know how to install it onto your web hosting site, you can go on to the next portion of Joomla training Warrington.

The first things you should do are adjust the template and settings to your liking and begin to upload content. To set up the visual look of the site the way you want it, the easiest thing to do is use a template. There are a few templates that are already included when you first install Joomla. Some people prefer to use these, but it is easy to find hundreds of free templates at various websites.
You can also hire a developer to build you a Joomla template.

So why does Joomla make use of templates?

The asthetics of a website are very important. This is the overall layout, the look, and the feel of the site that users will interact with. Templates are sort of a one button setup that make your website look great. You can change individual factors in a template to really modify it to your own personal needs.

Joomla training Warrington makes it easy for any business owner to set up a professional site that looks great.

As it is absolutely cost free, anybody is able to take advantage of this great CMS and build an amazing website. Whether you operate a high powered business or just need a simple personal website, Joomla is the easiest way to make it happen.

Take charge of your website now with a Joomla content management system.