Google has recently announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a ranking boost.
Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
As you may recall, at SMX West, Matt Cutts, Google’s head of search spam, said he’d love to see SSL a ranking factor in Google’s algorithm. Well, just a few months after that statement, and while he is on a leave break, Google is making it a happen.
As part of Google's ambitions to make the web safer it has announced it is now giving preference to secure websites and pages with HTTPS. To benefit from this boost, websites must carry SSL certificates. SSL certificates are easy to add to a domain and can be set up by us within 12-24 hours.
How an SSL certificate could benefit your website
Your customers will be able to protect the data that's transferred to and from your website.
SSL certificates encrypt data so hackers can't read it. This will protect sensitive data such as credit card numbers, passwords and more.
We provide SSL certificates from Globalsign for use within our hosting packages & as with or hosting packages provie a full managed service.
We can purchase and set up a 256 bit SSL certificate for just £125 a year or provide a super secure EV SSL & set up for £450 a year.
Please Contact Us for more information about SSL certificates
Google Runs HTTPS Ranking Signal In Real Time
Unlike Penguin or Panda algorithms, this is a ranking signal that is run in real time. As soon as Google indexes your new HTTPS URL, that URL will immediately see a tiny ranking boost because of the HTTPS URL. That doesn’t mean you will see your rankings jump from result number 5 to 4, but it will, behind the scenes, have a small, tiny, boost in the overall ranking algorithm.
Google’s HTTPS Ranking Signal Is On A Per-URL Basis
If you have some parts of your site migrated to HTTPS and some parts not, Google will give the boost to the ones on the HTTPS URLs and not to the others. The signal is on a per-URL basis, and not on a sitewide basis. Of course, Google wants you to migrate your whole site to HTTPS but if you want to do it in stages or test it out, technically you can do it on a URL by URL basis.
In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads.
You don’t need to make any changes to your account in order to take advantage of them.
The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.
Let’s say you own a Limo Hire Company in Manchester. Jason had a lovely ride in your hummer limo last summer. When Jason starts researching Limousines for his next trip to Manchester, he searches on Google while signed into his Google account and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.
When Jason’s friend Joanne plans her Limo Hire in Manchester , she signs in to her Google account, searches and also sees your ad – plus the personalised Joanne quotation that Jason +1’d it. Knowing that Jason recommends your Limo Hire Company helps Joanne decide which Limo Hire company to use in Manchester.
Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see.
By helping searchers see more personal, relevant ads, we believe you’ll see more qualified traffic.
You can also add the +1 button to your site to give your customers the opportunity to +1 your site after visiting it.