Your customers very first impression of your business almost always happens online.
A recent study found that 75% of users admit to making their mind up about a company based on their website alone. If your website isn't up to scratch a redesign may be on the cards.
If you fall into any of the 6 reasons below, then maybe a redesign maybe on the horizon for you.
1. Your Website Isn’t User-friendly
You may have seen the term UX - User Experience
User-friendly functionality for your website is very important.
Your website users should be able to find exactly what they’re looking for within a couple of clicks – whether that’s your contact details, pricing or even the search box. The websites menu Navigation should be intuitive.
2. Your Website Isn’t Responsive/Mobile-Optimized
This is now a major factor for you website and will also have a positive effect in Search Engine Results.
We are seeing more than 50% of all traffic, of the website we manage, currently comes from mobile and it’s projected to grow by leaps and bounds every year.
Almost half of users say that if they arrive on a business website that isn’t working well on their mobile, they assume that business does not care. Additionally, were we have redesigned a website that was not mobile friendly or not responsive, clicks through to the website & impressions in search engine result have improved, especially for mobile search results.
Google has been actively removing websites that are not mobile friendly from there mobile searches - http://searchengineland.com/library/google/google-mobile-friendly-update
3. You’re Not Hitting Your Goals
Your current website may look great, but it’s not serving its purpose if you’re not seeing the results that you want. If your website exists to generate you new sales leads or maybe expand your customer base, it should be doing that for you.
If calls-to-actions are not converting or your landing pages are getting hits, it’s time to hit the drawing board.
A look into your website’s analytics is a great starting point in planning to make adjustments for a redesign.
4. Out of Date Website
Whether it’s the look and feel of your site, broken links, nothing has been updates for more than 18 months – being outdated online is an absolute no-no. Websites, on average, generally last 2 - 3 years before they become out of date.
By this time, new design trends & technologies have arose, while others may have become out of date.
Third party software, like shopping carts, that aren’t up to the most current functionality can annoy customers, stopping them from purchasing your products or delving deeper into your site.
5. You’re Website Is Slow
Your website visitors are moving faster than ever before and they expect that quick pace to be present on your website. Nearly half of people will give up on a web page if it takes more than three seconds to load.
This is also a search engine ranking factor, which is being given more authority all the time.
We host all of our websites on a private VPS server, thats tweaked to suit our Joomla! website. Its Fast Secure & up to date.
Quite often we move a website from a large shared hosting company & with a few tweaks we can improve the speed of a Joomla! website by at least 100%
6. Your Thinking About A Redesign now
If your thinking about a redesign, then there’s no better time than now.
Whether you’re at the end of a commitment to your current site, unhappy with how your website is working for you, if your searching Google for redesign options, it’s time to get moving in changing and upgrading your website.